Social media has changed the way of product promotion in the past decade, making it easier to reach prospective customers. From being just a channel for communication, it has turned into one of the most powerful digital marketing tools. Although it has been cost-effective in so many ways, in recent times, it has also been difficult to reach customers due to a multitude of reasons. Social media channels being cluttered with promotional posts has been one of the primary reasons, along with issues of targeting the appropriate audience that can generate leads and revenues. This is why digital marketers are looking for effective ways to reach customers and generate revenues. To grab the attention of customers, email marketing has been proved to up to 40 times more effective compared to Facebook or Twitter, according to a study conducted by McKinsey & Co.
ARC provides the users with an email campaigning tool that can be used to send targeted emails to the audience in the form of valuable content or promotional materials.
In this era of digital marketing, it’s more difficult to retain customers than to acquire them. Through the SELISE ARC email campaign feature, companies can effectively reach out to customers and retain them by offering valuable content.