Humans, like all other living beings, respond to signals. As you scroll past hundreds of memes, thousands of status updates and hundreds of thousands of image posts from your friends on your social media feed, the monotony is broken once in a while by a single blue tick.
Here is a personality. Verified. Celebrated. Followed.
In the clutter of social media, any business with a page on Facebook, Instagram or Twitter will find it tough to gain traction or customers. Even if you boost your posts or use all of the tricks in the digital marketer’s handbook when it comes to marketing your business on social media, chances are your competitors will be doing the same. Standing out in that crowd means gaining credibility, and what better way to tell your competition you mean business with your business than with a website that cements your approach to whatever it is you provide or sell?
At a point when market saturation for small businesses with a website is still fairly low, investing in a website can give you a first mover’s advantage as more and more people discover the width and breadth of the internet outside of the social media platform they use.
This brings us to the next point…
With any website, you can use powerful analytics tools to gauge customer happiness, points of interaction and essentially track the routes they take from entering your website to exiting it – whether or not you make the “sale”.
Remember, if a customer visits your website, they must have found it. How did they find it? Where did they come from? What were they looking for that interested them enough to dig around on a search engine or ask a friend for recommendations?
Answering all of these questions can help you determine your strategy for your business in countless other areas. Maybe you’re a wedding photographer and someone left your website link on a comment thread on a Facebook post in a “desperately seeking” group. Knowing your potential customer found your website and online portfolio from a social media referral can probably convince you to stop printing those useless leaflets that you distributed outside of a railway station on Friday once and instead invest in a Facebook ad boost, thus making your promotions more effective and help save our trash-littered streets in one fell swoop.
While Facebook analytics provide a clear enough picture of who your customers might be, social media analytics are still inadequate at tracking the flow of your customers’ thoughts. With a website and some easily procured addons, you take the first step to truly understanding who your customers are and where they’re coming from.
Thanks to the Coronavirus, cultural norms of doing business are changing rapidly. You do not have to shake hands with the other party. You do not have to sign documents in person. You may never have to be in the same room, again, unless you want to. Do you realise how much time you are saving? Let us say goodbye to a big chunk of the energy drain we used to face every day:
Being stuck in traffic.
But it also presents a problem – in a world where the act of handing over a business card carried so much prestige, status and made instant statements of where you fit in, social distancing has pretty much desecrated the ritual of letting other people know how to find you.
Here’s where a website can truly elevate you to the next level. Having a website is no different to having an office – you can direct people to the address, show them your tastefully done décor in a guided tour, and provide them with valuable information on how to contact you again. And you can design your office, any way you please and if people do not respond in your desired manner, change it.
Try something new! Research the market. Do a quick google search. Get awareness followed by inspiration. Coding is not necessary. Hours of meetings with a developer are not necessary. Drag and drop by using powerful, reliable and cost-effective website building solutions such as Page Builder , Unbounce , SQUARESPACE or Wix. One advantage you have using Page Builder is, once you buy the product, you always have the option to get in touch with some of the world’s best web designers and have them customize your site while you still just pay a yearly maintenance fee. Saving on resources in the long run and owning your website forever.
Even if you aren’t operating a business, a website can be a one-stop solution to directing people to you. If you’re a dentist, having a website can allow people to book appointments. If you’re selling gift cards for online game stores, your website can allow people to pay via secured payment gateways. If you’re selling sarees, you can get customers to leave reviews of the quality of your sarees so you can attract even more customers.
All you have to do is give them the link.
The best part? You don’t have to be your own salesperson anymore – provided you have a solid business and prioritise customer satisfaction, your customers can and will spread the word and the link to your website. Last we checked, a business card can’t be shared as easily.