Therefore, SESH would need to host a digital platform in which customers could place their orders. However, a core aspect of the SESH experience is for a customer to be able to customize her/his own bowl and choose from SESH’s numerous ingredients. For the customer, eating at SESH used to be like designing her/his own meal, without having to cook it. Preserving this unique element of SESH’s service would prove to be an uphill task. The current website SESH operated did not have the necessary foundations to implement this feature. SELISE Digital Platforms offered a solution that not only revamped SESH’s existing website to make it look more aesthetically pleasing, but also integrated a comprehensive customer order portal that emphatically reinforces SESH’s Unique Selling Point: customization, modularity, and superior customer service.
The new website and webshop developed by SELISE immediately catch the eye with stunning visuals. Customers that want to order at home or at their workplace are taken through an intuitive step-by-step process in which they select the ingredients of their bowl, with appropriate pictures displayed to give the customer a proper understanding of what their food will look like. Furthermore, customers are able to make specifications on their drink orders, such as what kind of sweetener they would want on their coffee, or whether they want milk or not.