UX Design and Consultancy

We
Design Experiences
That are

At SELISE UXL, we don’t just design screens — we shape stories, solve problems, and scale your product’s potential. Whether you’re building from scratch or optimizing for performance, we’re here to make the complex beautifully simple.

Let’s Design Something Brilliant
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What Eye Animation we Offer

The Modular Experience

Tailor every detail. Explore our full range of services and customize your experience to match your goals.

UX Audit

“We’ll make sure everything we design and develop meets global industry standard.”

Optimize your product with a thorough UX Audit. We identify usability gaps and provide actionable insights to enhance user satisfaction and drive results.

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Heuristic Evaluation Accessibility Review User Journey Analysis Heatmap & Analytics Review Journey Optimization Interaction Improvement Design QA
How we do Victory Icon it ?

Behind
Every Good Result
Is An Even Better
Process

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How Clients Work with Us

We offer two flexible ways to collaborate. Both designed to deliver value through flexibility, collaboration, and impact.

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“ A Good Approach Is Always a Smart Investment ”
Let’s Talk

1 . Subscription

For teams that need steady design support. We work like your in-house design team — without the extra overhead.

Built around a practical, effective service design.

2 . Tailored

Need a sprint? A system redesign? A deep-dive audit? We’ll scope it together and deliver it with precision.



You set the direction — we’ll bring it to life.

Why Clients Love Working With Us

FLEXIBLE PARTNERSHIPS

FLEXIBLE PARTNERSHIPS

We scale with you.

Smarter Budgets

Smarter Budgets

No fluff. Just value.

Global mindset, Tailored approach

Global mindset, Tailored approach

Crafted with precision, driven by hustle.

System Thinkers

System Thinkers

We design for the bigger picture, creating experiences scaling far beyond the screen.

Tech-Aware Designers

Tech-Aware Designers

We design with an understanding of how things work and make them look great too.

Proven impact. Tangible uplift.

Proven impact. Tangible uplift.

Good design looks nice but great design works. We do both.

Designing Experiences for a
Smarter Tomorrow

We believe AI should enhance intuition, not replace it.
That’s why we design AI-powered products with transparency, trust, and user control at the core.

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Intelligence meets intent.

At SELISE TXL, we see AI not as a disruptor, but as a design partner.

AI is reshaping how technology is built—and how experiences are crafted. At SELISE Total Experience Lab (TXL), we believe the future isn’t just AI-enhanced; it’s AI-accelerated. From streamlining research to redefining user testing, artificial intelligence is a tool we embrace—not just to work faster, but to work smarter.

Rethinking time, with AI.

In technology, time is often the costliest variable. AI helps us reclaim it.

For engineering and product teams, we see AI as a silent engine behind progress—reducing hours of research into minutes, organizing complex datasets into patterns, and powering solutions that once needed weeks of manual iteration. Whether parsing code, summarizing white papers, or assisting with technical evaluations, AI tools are becoming essential building blocks within our workflows.

TXL is also adapting; not by replacing their creativity, but by enhancing it—offloading repetitive tasks, accelerating discovery, and enabling more focus on intent.

Design isn’t replaced. It’s redefined.

In the realm of UX, AI introduces a new layer of depth.

We believe AI complements the human side of design by unlocking insights earlier and automating low-level design decisions. Heatmap prediction, behavioral clustering, and micro-personalization are just the beginning. With the right training data and thoughtful constraints, AI allows us to tailor user experiences more precisely, test at scale, and respond faster to behavioral shifts.

Yet, we stay critical. While AI can amplify research and automate feedback loops, we are mindful of its blind spots—especially in interpreting context, emotion, and nuance. Which is why human review and ethical alignment remain central to our practice.

AI enhances the full design lifecycle.

From planning to testing, AI helps us make every phase of design more accessible.

In early discovery, we use AI to cluster research findings, identify design opportunities, and simulate journeys. Post-launch, AI supports us with faster user testing interpretation, sentiment analysis, and behavioral predictions. These capabilities allow us to ship more confidently—while continuing to listen and adapt.

But we don’t just use AI—we monitor it. We know today’s tools aren’t always accurate, especially at edge cases.

Built for AI. And ready to build with it.

We don’t see AI as a threat. We see it as a platform.

At TXL, we design with readiness. AI has enabled us to work more intelligently, and with that capability, we are also designing solutions in recommendation engines, adaptive interfaces, or AI-native user journeys.

This is our perspective: AI doesn’t replace the creative process—it deepens it. And in embracing it, we make space to design for what’s next.

The Magicians, Story Tellers
& Thinkers.

Our Team

UXLab Learn together, Grow together

Join Our Team
Arshad
yurrei
samiha
salman
sadia
Monem-Sahariar
tawhid
sowrup
fariha
deepto
Shourav
Farshid-Rafiq
lokman
shams
tanvir
Joacim
Fardin
rumman
Tonmoy-Mondal
shihab
Nidal
Jurme-Tenzin
Sonam-Dema
Sujan-Mongar
Tshering-Yangdae
Rakin-Ahmed
Sonam-Gyaltshen
Dodi-Edlebi-Chat

Find us

Our Locations (8):

Switzerland

Zurich

Address

SELISE Group AG
The Circle 37, 8058 Zürich-
Flughafen, Zürich, Switzerland

Switzerland

Sargans

Address

SELISE Group AG
C/O Amberg Group Ltd, Rheinstrasse
4, 7320 Sargans, Switzerland

Germany

Berlin

Address

Friedrichstraße 79, 10117
Berlin

Germany

Munich

Address

SELISE Deutschland GmbH
Tal 44, 80331 München,
Germany

UAE

Dubai

Address

Secure Link Services FZ-LLC
Building 03, Dubai Design District,
Dubai, UAE

Bangladesh

Dhaka

Address

Secure Link Services BD Ltd.
Midas Center, H-05, R-16 (New)
Dhanmondi, Dhaka-1209,
Bangladesh

Bhutan

Thimphu

Address

Secure Link Services BT Pvt. Ltd
690 Janglo Lam SW,
Babesa, Thimphu, Bhutan

Kosovo

Prizren

Address

SELISE Kosovo SH.P.K
Rr. Uke Bytyqi, Innovation and
Training Park (ITP), U5
20000 Prizren
Kosovo

USA

North America

Address

Tilia Technology Solutions, LLC.
2021 Goshen Ln, Somerset,
NJ 08873

Nepal

Kathmandu

Address

SELISE Group Ltd
C/O Plan Himalaya Pvt. Ltd.
Tokha Rd 8
Tokha 44600, Kathmandu
Nepal

Get In Touch With Us