In today’s hyper-connected world, sports fans expect more than just live broadcasts and event highlights; they crave immersive, real-time experiences that bring them closer to the action. Yet, a lot of companies still haven’t figured out how to give this to them without making them go through the hassles of fragmented ticketing, event updates, athlete interactions, and e-commerce spread across multiple platforms. For organizations like Swiss-Ski, which hosts some of the world’s most prestigious skiing and snowboarding events, the goal was clear.
Swiss-Ski envisioned a platform that would seamlessly connect fans, events, and brands into a single app. This would eliminate friction in ticketing and enhance live event engagement. It would also serve as a hub for fans to access exclusive content, following their favourite athletes, and shop for merchandise, all in one place. To bring this vision to life, Swiss-Ski and its main sponsor Sunrise partnered with SELISE to develop a scalable, feature-rich digital platform that enhances fan engagement and adapts to evolving trends in winter sports.
Impact: Bridging the Physical and Digital Fan Experience
With a strong focus on scalability, seamless user experience, and deep integration, SELISE worked with Swiss Ski and Sunrise to consolidate ticketing, live event interactions, athlete updates, e-commerce, and sponsor engagement all within a single, intuitive app.
Scalable and Real-time Updates
By leveraging modern cloud infrastructure and a Flutter-based iOS and Android app, SELISE ensured the platform was fast, reliable, and future-proof. With the Swiss Ski Fan App, fans can now gain instant access to tickets, event schedules, and exclusive content, while brands and event organizers unlock powerful tools to interact with their audience in real-time. This fully–connected digital ecosystem emerges as the new standard for fan engagement.
Dynamic Content Updates Without Rebuilds
One of the standout technical innovations in the Swiss-Ski Fan App is its dynamic API handling powered by Firebase payloads. It updates content without requiring rebuilds in the app that would require new version downloads.
State-of-the-Art Event App
In the minimum viable product (MVP), the Swiss-Ski Fan App, SELISE delivered a high-performance user experience platform with 40 essential features broken down as follows:
- 18 core features, including seamless ticketing, event access, and smooth user navigation.
- 14 enhanced features, including engagement-boosting athlete profiles, social feeds, and sponsor integrations.
- 9 “wow” features, including exclusive gamification, raffles, and cutting-edge digital interactions.
- Food- ordering and payment from various food-trucks and restaurants at the venue.
This comprehensive approach provided Swiss-Ski fans with an immersive and engaging digital experience from day one, with ample room for future innovation.
Cloud-Native Innovation for Seamless Interaction
Built with a cloud-native architecture, the platform supports fast, reliable, and scalable digital interaction possibilities. Nimble and adaptable without sacrificing reliability, cloud-native services ensure smooth performance, real-time responsiveness, and effortless scalability. With the cloud as its foundation, the Swiss-Ski Fan App is future-proof in bridging the gap between physical and digital engagement while enhancing the fan experience.
The solution: features that redefined fan engagement
In cooperation with Sunrise and Swiss Ski, SELISE’s expertise has shaped a state-of-the-art fan engagement platform. Every feature is designed to enhance accessibility, interaction, and monetization; turning passive spectators into engaged digital participants. Imagine the following:
- Ticketing and event management: Purchase, store, and share tickets effortlessly, eliminating the need for physical passes. Stay updated with real-time event schedules and notifications, ensuring you never miss a moment.
- Live updates and streaming: Stay connected with instant notifications and real-time notifications about ongoing events. Enjoy seamless in-app live-streaming, bringing the excitement of Swiss-Ski events straight to your fingertips.
- Athlete profiles and social Wall: Get exclusive insights into your favourite athletes with integrated social media feeds and real-time engagement, bringing a more personal experience to the action.
- Integrated click and collect e-shop: Browse and purchase Swiss-Ski merchandise through a seamless in-app store, with the convenience of on-site pick up at the event. (link e-commerce case study)
- Sponsor integrations and raffles: Engage with dedicated sponsor pages, interactive promotions, and digital raffles, bringing the competition to your fingertips and creating exciting opportunities for both fans and brands.
- Food and drinks ordering: No more long queues. Order refreshments directly from your app, enhancing the live event experience. With SELISE’s ORDERMONKEY, customers effortlessly browse items menus, place orders, pay securely and track progress in real time.
Why Choose SELISE for Your Engagement Platform?
Swiss –Ski’s success story highlights the power of modern technology. What used to take cumbersome, lengthy software engineering efforts is now possible to achieve within just a couple of months thanks to platforms like Flutter, SELISE blocks and more. It’s also a call to action for anyone in the sports and events industry, as it demonstrates how to provide future-proof digital transformation that is driving a new standard and reinforcing customer expectations. By combining Swiss precision with cost-efficient execution, SELISE in tight collaboration with Sunrise has developed a scalable, feature-rich, and revenue-driven app that immerses fans and opens doors to growth and new levels of customer loyalty for Swiss Ski.
In the realm of sports and events, the Swiss Ski Fan App truly redefines how organizations interact with their audience. SELISE’s vital contributions are as follows
- Expertise in cloud-based fan engagement: SELISE’s experience and focus ensures that every digital touchpoint is optimized for engagement, accessibility, and monetization.
- Proven track record in delivering scalable solutions: A key component of SELISE’s service strategy, is the SELISE blocks architecture which is researched, designed and built for long-term growth, making it a valuable investment for any sports organization.
- Cost-effective execution based on global excellence: SELISE provides top-tier quality at a competitive price based on a global delivery offshore model that’s vetted to produce world-class products and services without compromising excellence.
With SELISE as your technology partner, you can transform engagement into a seamless and scalable experience that drives long-term success.
