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of telecoms operators globally are preparing to increase their investments in digital channels post-pandemic
Since November 2020, after the largest merger of two companies in recent Swiss history, Sunrise and UPC have been working together to provide their customers with a comprehensive product and service portfolio. in the telecommunication industry in Switzerland. At the beginning of June 2021, Sunrise UPC reached around 3 million households with its high-performance network and more than 94% of the Swiss population with basic 5G.
We are excited to go live with Sunrise Moments – a brand new platform dedicated to bringing relevant content and exclusive offers to existing as well as new customers of Sunrise UPC. With the development of the Sunrise Club, Sunrise plans to build an ecosystem for all customers fed by traffic from Sunrise.ch and Starzone Music Hub through engaging content, rewards, promotions and other services, thereby boosting current relationships and attracting new leads.