Following the successful launch of the Swiss-Ski application and e-store, Swiss-Ski took the next strategic step: enhancing both engagement application and e-commerce into a unified, high-performance digital ecosystem. 

SELISE, as an official Swiss-Ski supporter, partnered again with Swiss-Ski and main sponsor Sunrise to evolve its mobile app and e-store to meet rising expectations around speed, personalisation, and operational scalability. 

Swiss-Ski App 2.0: from engagement tool to season-long digital hub 

The enhancements transform the Swiss-Ski app into a dynamic, season-ready platform built for real-time interaction. 

Key upgrades include: 

• Gamification at scale with integrated sweepstakes and quizzes, delivered seamlessly via in-app webviews and a single login flow. 

• Multi-event support across the full winter calendar, with modular, CMS-driven event pages. 

• Advanced ticketing with clearer event grouping, branded ticket views, secure QR handling, and wallet integration. 

• Full CMS control via Typo3, enabling editors to manage content, layouts, promotions, and even create new pages without development cycles. 

Outcome 

• Stronger user and fan interaction before, during, and after events. 

• An adaptive platform that can adapt week by week along current activities 

• Reduced operational effort during peak season. 

E-store: faster, clearer, future-ready e-commerce 

In parallel, Swiss-Ski enhanced its e-store experience to support growing traffic and operational demand without disrupting the proven Solidus backend. 

Key Upgrades include: 

• UX and layout optimizations for clearer navigation, improved product discovery, and a streamlined checkout flow. 

• Modern frontend architecture with a shift from Hotwire to Next.js, delivering faster load times, improved responsiveness, and long-term maintainability. 

• Brand-aligned design refresh ensuring a consistent, intuitive experience across mobile, desktop, and admin interfaces. 

Outcome 

• A cleaner, more maintainable frontend codebase. 

• Faster and simpler checkout journeys. 

• Stronger alignment between brand, performance, and operations. 

• Faster page loads and improved browsing experience. 

Why these enhancements matter 

The enhancements represent more than a technical upgrade; it marks a step change in how Swiss-Ski engages fans and operates its digital platforms at scale. 

For fans, the experience is now more personalised, interactive, and consistently active throughout the season. They can explore athletes and events in greater depth, move seamlessly between content, tickets, games, and merchandise, and engage through faster, more intuitive journeys before, during, and after each competition. 

The upgraded e-store frontend improves performance, clarity, and conversion efficiency while remaining fully compatible with the existing Solidus backend, ensuring stability alongside continuous improvement. 

Together, these enhancements establish a scalable digital foundation that supports peak-season traffic, unlocks new monetisation opportunities, and enables Swiss-Ski to evolve both engagement and commerce incrementally, creating a platform designed not just for today’s season, but for sustained innovation in the seasons ahead. 

If you’re looking to connect fans, content, tickets, and commerce into a single, scalable ecosystem, SELISE is ready to build and grow the next generation of your digital platform. 

Ready to take your mobile application and commerce experience to the next level?