Business Need: CRM modernization, system integration, vendor management. 

About Litcom AG 

• Litecom, an IT solution provider, was facing challenges with their outdated CRM (Microsoft Dynamics), which was no longer meeting their business needs. 

• The company was seeking a new CRM system that would streamline operations, integrate better with third-party systems, and offer enhanced functionality to support their growing business. 

•  Litecom needed expert guidance in evaluating CRM options based on their specific use cases, with a focus on features, integration capabilities, and cost-effectiveness. 

Business Challenges 

• Litecom’s existing CRM lacked necessary features and flexibility, resulting in inefficiencies in managing customer relationships and operations. 

• The CRM lacked integration capabilities with other internal business systems, leading to fragmented workflows and data silos. 

• Litecom needed a system that could scale with their business, streamline inter-department dependencies, and support their existing data structure. 

SELISE’s approach 

• SELISE conducted a series of workshops, interviews, and digital questionnaires to understand Litecom’s business requirements, challenges, and use cases for CRM functionalities.  

• Created a detailed list of required functionalities, including integrations with third-party systems like Abacus and the KY2L ticketing system, to ensure that all operational needs were met. 

• Developed a weighted scoring model to compare various CRM options based on Litecom’s priorities, such as integration capabilities, user-friendliness, and pricing structure. 

•  After evaluating multiple CRM systems, concluded that HubSpot offered the best solution, aligning with Litecom’s needs in terms of functionality, pricing, and scalability. 

• Ensured a smooth transition by factoring in Litecom’s data structure, website, and internal dependencies to facilitate a seamless CRM implementation. 

Benefits achieved 

• Streamlined operations: Litecom successfully transitioned to HubSpot, which enhanced internal workflows, integrated with existing tools, and improved customer relationship management. 

• Optimized system integration: The new CRM enabled seamless integrations with third-party systems like Abacus and KY2L, improving operational efficiency and eliminating data silos. 

• Enhanced user experience: The CRM’s intuitive interface and customizable features increased user adoption and productivity across departments. 

• Cost-efficient solution: Litecom benefited from a solution that not only met their requirements but also offered the best value for their budget, ensuring a long-term, scalable CRM platform.