You can test your website’s readiness with a 2-minute assessment.
Check how easy it is for someone to quickly find the answer they came for and trust the information on the page.
1. Do the pages lead with the answer (example: summary, or FAQ at the top)? *
2. Does it show who wrote it, cite sources, and display dates/updates? *
3. Are headings and Q&A blocks clearly structured to directly match what people ask? *
Whether search engines and AI can clearly understand who you are, what you offer, and how everything is connected.
4. Is appropriate structured data applied where relevant (Organization, Article, Product/Service, FAQ, Breadcrumb)? *
5. Is there a single list of key entities (brands, people, products) with unique IDs? *
6. Are entities consistently linked to the same authoritative profiles (sameAs, Wikidata, GBP, social) to avoid mix-ups? *
Measure if your page’s performance is up to the mark, work smoothly on mobile, and are easy for systems to read and index.
7. Do primary mobile page templates consistently meet Core Web Vitals thresholds (LCP, INP, CLS)? *
8. Are URLs clean, with correct canonicals/hreflang and minimal render-blocking code? *
9. Are machine-readable answer formats published (FAQPage, HowTo, QAPage) while avoiding thin or duplicate content? *
Check if pages are usable, inclusive, and reducing friction from first visit to action.
10. Do the pages meet basic WCAG AA needs (readable contrast, visible focus, clear landmarks and headings)? *
11. Is trust reinforced with verifiable proof points (case studies, testimonials, client logos with checkable details)? *
12. Are calls-to-action clear and low-friction, with predictable steps and no intrusive patterns? *
Verify if the content is well managed over time and that results are measured, not assumed.
13. Is there a defined and followed content governance process (ownership, SLAs, review cycles, style guidelines)? *
14. Are answer-level outcomes tracked, such as featured snippets, People Also Ask inclusion, and conversion impact? *
15. Is structured data routinely validated before and after release as part of the standard deployment workflow? *
Complete the GEO assessment and receive the results by email.
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