Client Vision & Platform Objectives
Objectives we identified:
Key objectives of the platform included:
- The main idea is to create a closed-loop platform
- Connecting all stakeholders in the recycling ecosystem
- Product tracking
- Easy returns for consumers
- Collection and logistics management
- Recycling confirmation
- Environmental impact reporting
- Rewarding participants within the single connected platform
Case Study Summary
This case study focuses on the “Consumer’s role” within the recycling ecosystem. While the overall vision involves multiple stakeholders. We emphasize how “Consumers” interact with the system from onboarding to long-term participation. The study highlights key flows like easy onboarding, intuitive navigation through a central dashboard, tracking activity and earning reward points. We also examine features like claiming and sharing rewards, impact reporting, to build trust and motivation.
As the idea and vision was broad but not defined, so translating it into concrete user flows required careful discovery and framing for a smooth journey.
Onboarding
- User engagement: QR scan with camera, Reward page to sign up
- Easy Onboarding: Simple signup with email/social login.
- Personalized profile: Mission suggestion based on interests, User location for active nearby mission and storer
- Role Upgrade: Became a Storer
Dashboard
- All-in-One Dashboard: Central hub showing missions, rewards, nearby storers and impact metrics (CO₂ saved)
- Clear Navigation: Clear actions to navigate Mission list, Mission details and handover, Intuitive buttons & tabs for Rewards, Map view for storer
