Imagine a digital space where users can seamlessly book hands-on experiences, demos, and cooking classes, all in one streamlined environment. No more jumping between pages, juggling tabs, or searching for information. Electrolux’s Taste Gallery does exactly that. 

Electrolux’s Taste Gallery serves as a complementary engagement touchpoint, helping users explore brand experiences such as consultations, steam demos, cooking classes, and gift vouchers. 

Since 2022, SELISE has partnered with Electrolux to transform Electrolux’s Taste Gallery sub-website into a premium, cloud-based customer engagement platform. This high-performance solution empowers users to frictionlessly explore Electrolux’s offerings brand’s prestige while delivering business impact.   

Our mandate focused on designing and developing key pages and booking capabilities that elevate usability and help Electrolux run a secure, modern, and reliable experience platform. 

Key goals and challenges of Electrolux 

Electrolux aimed to refine the Taste Gallery sub-website into a dependable, easy-to-navigate experience hub; one that reinforces the brand, supports customer interactions, and simplifies internal workflows with customer data analytics. 

They wanted a platform with:  

• A unified booking system for consultations, cooking classes, and product demos. 
• A gift voucher system to enhance customer retention. 

• Tools to facilitate separate culinary class booking. 

• Robust analytics to monitor performance and optimize engagement. 

SELISE recognized their vision and concerns and approached with a cohesive, impactful solution. 

Electrolux Taste Gallery: tailored, scalable, high-performance 

SELISE developed a suite of tailored, scalable components that go beyond basic content delivery, all while adopting the Electrolux website design to match the brand voice. 

Unified booking system 

A cloud-backed booking experience supporting multiple engagement types: 

• Consultation (On-Site & Live Video): Customers can get demos on a product they have or want to buy with a few clicks via a seamless booking flow for in-person and virtual consultations, featuring consultant details, location filters, and filtered scheduling.  

• Steam demo: A free event registration module for live product showcases, with validation via PNC numbers and model names to ensure accuracy. 

• Cooking class: A structured system allowing users to select courses, locations, and availability, with support for multi-person registrations. 

• Profiline Gourmet Experience: A dedicated, invite-only module built for Electrolux’s premium audience segments. 

Gift Vouchers 

A voucher management system designed to support both digital and physical vouchers, with backend workflows for automated processing and fulfilment tracking. 

Performance Analytical Dashboard 

A backend dashboard offering daily-refreshed insights to help Electrolux teams review booking volumes and operational performance. While not real-time or fully automated, it consolidates key metrics to support internal planning and scheduling decisions.  

Architecture & reliability 

Built on WordPress with cloud-hosted APIs, the system ensures high availability, scalability, and fast response times, even during peak usage. 

Value delivered 

While SELISE did not overhaul the entire Taste Gallery site, the modules we delivered contribute to a more consistent, secure, and maintainable experience. Key outcomes include: 

• Streamlined operations through centralized booking, voucher, and experience modules.

• Better visibility for internal teams via structured reporting and backend dashboard. 

• A stable, cloud-ready architecture that supports ongoing enhancements. 

• Continuous maintenance and monitoring to protect uptime and user experience. 

Why SELISE? Your partner for digital transformation 

SELISE’s partnership with Electrolux showcases our ability to deliver results for businesses seeking to build, scale, and operate modern software solutions. Here’s what we do different: 

• Tailored innovation: We design modular, user-centric solutions that align with your brand and business goals. 

• Scalability: Our cloud-based platforms grow with your business, supporting increasing complexity and customization. 

• End-to-End support: From development to maintenance, we provide comprehensive services to ensure long-term success. 

• Industry-standard UX expertise: Our team applies research, testing, and prototyping to design intuitive, accessible, and conversion-focused experiences.

Transform your business with SELISE 

Are you ready to revolutionize your digital presence? Whether you’re a retail business, or gastro enterprise, SELISE is your trusted partner for building engagement platforms, web shops, e-commerce services, and digital transformation solutions.

Contact us today to explore how we can help you deliver seamless, high-performance experiences that drive growth.